photos of food and beer and nights out on the town, banalities, burritos and bad photography through the valencia hues. if they're backing off, why don't you hop back on? >> i may do that. i actually said that in my piece. i wrote it before they released the blog post. they're going to be backing off. but to me it really bothered me they had set up these new terms, going to force people into using -- if you wanted to use instagram, to have your photos used in ads or have your actions used in ads with no way to opt out other than to delete your account. i felt like that was an ultimatum, i felt if that's my only option, i'm going to delete because i don't want my stuff used in ads. >> do you believe this could have been a trial balloon from facebook who bought instagram, testing the waters to see how folks would feel about policies, perhaps? >> if it was, it was -- it went really badly, didn't it? it could have been a trial, but those terms were certainly vetted by a lot of lawyers. it seems like it was something that was -- it was, you know, one of facebook's big things, they move quickly and cha